Ikigai

Ikigai, inspired by the Japanese phrase, a nuanced and multi-faceted concept that we can come to understand as we live and grow older  it is essentially what brings us satisfaction, a sense of fulfilment and meaning to our lives. the heart of it all is striving to find a balance between the spiritual and the practical things in day to day life, the intersection where your passion and talent intersect with what the world needs and is willing to support. Ikigai — a reason for being.

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